The Opportunities application is where potential deals are formally tracked once a lead shows genuine interest in your products or services. It allows sales teams to manage the entire journey of a deal, from initial qualification through negotiation and closure. Opportunities provide visibility into the pipeline, support accurate revenue forecasting, and help the business measure sales performance over time.
In iBE, each opportunity record can include key details such as the opportunity name, expected close date, estimated deal value, and the probability of success. These details give both salespeople and managers a clear view of the business potential at every stage. Opportunities progress through a series of stages that reflect the sales cycle. iBE provides predefined stages such as Won and Lost, which represent the final outcomes of any deal. In addition to these, organizations can configure custom stages that reflect their own unique sales process. For example, some businesses may choose to add stages like Qualification, Proposal Submitted, Contract Review, or Negotiation depending on how they manage their pipeline. This flexibility allows companies to tailor the system to their specific needs while still maintaining consistency and structure.
As opportunities advance, salespeople can update the stage and adjust probability values to provide realistic forecasts. When an opportunity reaches closure, it is either marked as Won or Lost. If marked as Won, iBE allows the opportunity to be directly converted into a Project, ensuring a smooth handover from sales to delivery. This conversion carries forward all essential details such as the customer, products or services sold, and agreed timelines, eliminating duplication of effort and reducing the risk of errors. If the opportunity is marked as Lost, the system prompts the user to capture the reason for loss, which provides valuable insights for improving sales strategies in the future.
For best results, sales teams should regularly update opportunity stages and ensure that all associated activities such as meetings, calls, or proposals are linked to the record. This not only keeps the pipeline accurate but also ensures management has a clear and real-time understanding of where each deal stands. By combining structured workflows, configurable stages, and direct project conversion, the Opportunities application in iBE offers a powerful and flexible way to manage the full lifecycle of potential deals.